Ideas, from Concept to Impact

I bring over 10 years of experience across agency and in-house creative leadership, spanning creative strategy, integrated marketing, and brand and event experiences that have contributed to award-recognised work, primarily across APAC, with occasional support for EMEA and global marketing teams.

I work closely with in-house global creative teams, agencies, international vendors, and stakeholders across markets, taking a business brief and setting the creative direction, while staying close enough to the execution to make sure it holds up: on budget, on brand, and against the business objectives it was built to serve. When the work calls for it, I roll up my sleeves to design, write, or prototype myself.

AI has changed how I work and how I lead. I've driven adoption across teams, not just my own, without losing the craft.

I stay hands-on where it matters: Adobe Creative Cloud, Figma, and AI creative tools including Kling AI, Runway, and Midjourney.

Take a look at a curated selection of my recent work.

View my work →

What I bring to
the table

  • Creative Strategy, Brand Strategy, Creative Frameworks & Toolkits, Design System

  • Digital Campaigns, Multi-market Campaign Delivery, Experiential & Trade Show Events

  • Stakeholder & Leadership Management, Mentorship, Cross-functional Collaboration, Agency & Vendor management

  • Visual/Brand Storytelling, Copywriting, Adobe Creative Suite, AI Creative & Workflow Tools, Figma, Miro

  • Project Management Tools, Presentation Tools

Get in touch →

Brands I’ve Worked With

This includes brands I partnered with as a freelance creative, as well as those I worked with while at an agency.

Salesforce

Saatchi & Saatchi

Ogilvy

Mars Global

Microsoft

DELL

Mediacorp

Starbucks

Grab

DBS Bank

Roche Diagnostics

Boehringer Ingelheim